How to gain email list subscribers doing guest appearances.
First, choose the right platforms for guest appearances. Look for podcasts, webinars, live streams, or other online events that align with your expertise and target audience. Being a guest on platforms that already cater to your ideal audience can lead to more effective list growth.
Second, prepare a unique offering for each appearance. Create a special lead magnet related to the topic you’re discussing. This could be an exclusive guide, a checklist, or access to a private video. Mention this offering during your appearance and make it available only to those who sign up for your email list.
Third, include a compelling call-to-action (CTA). During your guest appearance, clearly articulate the value of subscribing to your email list. Let the audience know what kind of content they can expect, such as exclusive insights, tips, or early access to new products or services.
Fourth, collaborate with the host on promotions. Work with your host to promote your appearance and your lead magnet. They can include information about your email list and the exclusive offer in the event description, social media posts, or follow-up communications to their audience.
Fifth, engage with the audience. If there’s a live audience, interact with them. Answer questions, address comments, and be actively involved. This engagement can create a connection, making people more likely to subscribe to your list.
Sixth, follow up after your appearance. If possible, get a list of attendees or viewers from the host and send a personalized follow-up email. Thank them for their time, recap the key points of your discussion, and remind them of your email list and the exclusive offer.
Seventh, leverage your own channels. Promote your guest appearance on your own social media, website, and existing email list. This not only drives traffic to your guest appearance but can also attract new subscribers from your current audience.
Finally, track and measure success. Use unique landing pages or tracking links for each guest appearance to measure how effective they are in growing your email list. This data can help you refine your strategy and choose future guest appearances more effectively.
By strategically leveraging guest appearances, you can significantly expand your reach and attract new subscribers to your email list.