Email Marketing Terms & Definitions to Learn

Email Audience Growth Setting Your Foundation Email Marketing Terms & Definitions to Learn

Here are the email marketing terms you should learn when starting an email list as a beginner.

  1. Subscriber: An individual who opts in to receive your email communications. Subscribers are the backbone of your email list.
  2. Open Rate: The percentage of recipients who open a given email. This metric helps gauge the initial success of your email campaign.
  3. Click-Through Rate (CTR): The percentage of email recipients who click on one or more links contained in your email. It’s a key indicator of how engaging your email content is.
  4. Bounce Rate: This refers to the percentage of your emails that were not successfully delivered to recipients’ inboxes. ‘Hard bounces’ are caused by invalid addresses, whereas ‘soft bounces’ might occur due to temporary server issues.
  5. Conversion Rate: The percentage of email recipients who clicked on a link within an email and completed a desired action, such as making a purchase or filling out a form.
  6. Segmentation: The practice of dividing your email list into smaller groups based on certain criteria like demographics, behavior, or engagement levels. This allows for more targeted and relevant email campaigns.
  7. A/B Testing: Also known as split testing, this involves sending two variations of an email to different segments of your audience to see which performs better. It’s a critical method for optimizing email campaigns.
  8. Autoresponder: An automatic email sent in response to a specific action taken by a subscriber, like signing up for a newsletter or making a purchase.
  9. Deliverability: The rate at which emails actually make it into recipients’ inboxes. Good deliverability means your emails are not marked as spam or blocked by servers.
  10. Call-to-Action (CTA): A prompt in your email that encourages the reader to take a specific action, such as ‘Buy Now,’ ‘Read More,’ or ‘Sign Up.’
  11. CAN-SPAM Act: A law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have you stop emailing them.

Understanding these terms will provide a solid foundation as you dive into the world of email marketing and start building and engaging with your email list.