Here’s the best time of day to send email marketing campaigns to your email list to get higher open rates and conversion rates.
Determining the optimal time to send emails can significantly impact their effectiveness. While the best time can vary depending on your audience and industry, there are general trends you can follow.
Firstly, mid-week days typically perform best. Tuesdays and Thursdays are often cited as the most effective days to send emails. This is because Mondays are usually busy for most people, and by Friday, they are winding down for the weekend.
As for the time of day, late mornings tend to yield good results. Sending emails around 10-11 AM in your audience’s local time can be effective. People often check their emails mid-morning after they’ve settled into their work or daily routine.
However, it’s also worth considering sending emails in the early evening, around 6-8 PM. People often check their emails again after work, which can be an excellent opportunity to capture their attention.
It’s important to note that these are general guidelines. The best approach is to segment your email list and test different sending times. Analyze the open and conversion rates for emails sent at various times and days to find what works best for your specific audience.
Remember, consistency is key. Once you find a time that works well, try to stick to a consistent schedule. This can help your subscribers anticipate and look forward to your emails, further improving engagement and conversion rates.