Here are the best locations to place call to actions (CTAs) on your website to grow your email list.
First, the header or top navigation bar. This is prime real estate on your website as it’s visible on every page and typically the first thing visitors see. Placing a CTA here, like a ‘Subscribe’ button or a link to a sign-up form, ensures maximum visibility.
Second, within the main content area. Embed CTAs in your blog posts or articles, ideally at points where the reader is most engaged. This could be midway through an article or at the end, encouraging readers to sign up for more content or updates.
Third, in the sidebar. If your website layout includes a sidebar, it’s a great place to add a CTA. You can include a sign-up form or a banner that links to a subscription page. The sidebar CTA remains visible as users scroll through your content, increasing the chances of engagement.
Fourth, the footer of your site. While not as prominent as the header, the footer is still a key location. Visitors who scroll to the bottom of your page are likely engaged with your content, making it an opportune moment to present a sign-up CTA.
Fifth, on your ‘About Us’ page. This page typically attracts visitors interested in learning more about you or your business, making it an effective spot for a CTA. Encourage these interested visitors to stay connected through your email list.
Sixth, on a dedicated landing page. Create a landing page specifically designed for email sign-ups. This page can be linked from your CTAs across your website and used in external promotional activities.
Seventh, via pop-ups or slide-ins. These can be highly effective if used sparingly. Set them to trigger based on specific user behaviors, such as spending a certain amount of time on a page or intending to exit the site.
Remember, the key to effective CTAs is not just their placement but also their message and design. They should be clear, compelling, and consistent with the overall design of your website.